Along with focusing on filling half of a plate with fruits and vegetables – USDA’s new dietary icon MyPlate suggests the other half be protein and grains. American Meat Institute Foundation President James Hodges says he is pleased the new icon affirms that protein is a critical component of a balanced, healthy diet. He says lean meat and poultry products are some of the most nutrient-rich foods available.

Bill Donald – president of the National Cattlemen’s Beef Association agrees – noting in around 150 calories – one three-ounce serving of lean beef gives consumers more bang for their calorie buck. Donald also points out that lean beef supplies nearly half of a person’s daily value for protein and nine other essential nutrients – including zinc, iron and Vitamin B12. He says American cattlemen are ready to help consumers build a healthful diet that includes lean beef – emphasizing the more than 29 cuts of beef that meet government guidelines for lean that give consumers that choice and help them maintain a well-balanced diet.