Most cereals marketed to children have gotten a bit healthier — lower in sugar and salt and higher in whole grains and fiber. But they still typically contain a spoonful of sugar for every three spoonfuls of cereal.
Meanwhile, companies are spending more money to market their least nutritious brands.
That according to a new report from the Yale Rudd Center for Food Policy & Obesity.
The report says the companies aren’t doing enough. But an industry representative tells Reuters: “Changing kids’ taste preferences takes time and effort. The notion that kids could stop eating Froot Loops and go and have Grape-Nuts, with all due respect to Grape-Nuts, to me is unrealistic and not practical.”
You can check the the cereal facts on your brand here.
How nutritious is your kids’ cereal? You can type it in at to find out.:
Here’s the Rudd Center’s list of the ten least nutritious cereals advertised to kids. Most of the cereals on the list also are the list of the cereals marketed most often to kids, the report says.
1. Pebbles
2. Reese’s Puffs
3. Cinnamon Toast Crunch
4. Lucky Charms
5. Trix
6. Froot Loops
7. Apple Jacks
8. Cocoa Puffs
9. Honey Nut Cheerios
10. Cookie Crisp