The Pork Checkoff’s event trailer is a mobile kitchen equipped with grills and cooking supplies. It traveled to New Jersey last week to assist in feeding victims of Hurricane Sandy. Contributing to a better quality of life in producers’ communities is one of the six ethical principles of the We Care initiative – a joint effort of the Pork Checkoff – through the National Pork Board – and the National Pork Producers Council. National Pork Board President Conley Nelson says helping those affected by Sandy was a great opportunity for producers to give back to those hit hard by the hurricane and demonstrate that they care for people and their communities.

Producers spent two days in Tom’s River, New Jersey serving pork loins and brat patties before spending the rest of the week in Brick, New Jersey in collaboration with Operation BBQ Relief. In all – nine-thousand servings were distributed to New Jersey residents. Nelson says the Pork Checkoff and America’s pork producers are grateful to the product donations of Smithfield Foods, Johnsonville and Hatfield Brands – which made the relief effort a success.