During the Super Bowl broadcast last Sunday, a commercial aired that is continuing to reverberate through the farm community, and is going viral on the Internet in the process.

The National FFA Foundation and National FFA Organization cooperated with RAM Trucks on a two-minute Super Bowl commercial honoring the American Farmer that aired during the fourth quarter of the telecast.

 

The ad, which features a popular poem by the late broadcaster Paul Harvey, is being supported with a cover wrap of USA Today and a significant Web presence across other electronic media.