WASHINGTON – As millions of Americans fall prey each year to weight-loss diet scams, U.S. Senator Claire McCaskill-who chairs the Senate’s Consumer
Protection panel-will lead a hearing next Tuesday with testimony from Dr. Mehmet Oz, host of the Dr. Oz Show, to examine deceptive advertising of weight-loss products and to determine what more can be done to protect consumers.
McCaskill’s hearing follows recent enforcement actions against companies engaged in deceptive advertising of weight-loss products. Last month the Federal Trade Commission (FTC) announced that it is suing the Florida-based company, Pure Green Coffee, alleging that it capitalized on the green coffee bean diet fad by using bogus weight-loss claims and fake news websites to market its dietary supplement. The FTC claimed that weeks after green coffee was promoted on the Dr. Oz Show, Pure Green Coffee began selling their Pure Green Coffee extract, charging $50 for a one-month supply.
Additionally, the FTC in January announced $34 million in settlements against marketers of fraudulent weight-loss products who deceived consumers with baseless claims. And the FTC issued updated guidance for publishers and broadcasters on how to spot phony weight-loss claims when screening ads for publication.
McCaskill’s hearing in the Senate Subcommittee on Consumer Protection will take place at 10:00 a.m. ET on Tuesday, June 17.