In Arkansas, for example, voters theoretically should have seen 34 political commercials a day since Friday, if advertising strategies worked as planned.

The pricey Senate race in Arkansas between Democratic Sen. Mark Pryor and Republican Rep. Tom Cotton, as well as two competitive House contests and one for a soon-to-be-open governor’s office, filled the air between Little Rock’s television programs.

In North Carolina, candidates and their allies have spent $62 million to run almost 102,000 ads this campaign season. Georgia has seen almost $43 million in ads, running some 65,000 times. And Kentucky has seen at least 79,000 ads at a cost of $34 million.