(AP and Post) — The Super Bowl of shopping has begun. For some, it started right after Thanksgiving Day dinner, with stores such like Wal-Mart and Toys R Us opening in the late afternoon Thursday.

In St. Joseph East Hills Shopping Center kept its main doors closed for the Holiday and opened the mall at 6 a.m. for Black Friday.  However, JCPenney, Sears, Gordmans and Charming Charlie opened their exterior doors on Thanksgiving.  JCPenney opened at 3 p.m. Thursday, the other three stores opened three hours later.

The National Retail Federation expected about 30 million people to shop on Thanksgiving, and about 99.7 million on Black Friday.

And for the first time, more shoppers are expected to visit retailers’ websites on their smartphones than on desktop computers and tablets this weekend.