The K-JO 105.5 Pound Plunge kicked off another year of dropping the pounds Wednesday at East Hills Shopping Center.

K-JO and Mosaic Life Care are teaming up for the 11th year of the Pound Plunge.  Tracey Clark, Media and Community Relations with Mosaic said it’s a fun way for people to get in shape.

“Adult and childhood obesity was identified by the community as one of the top three health needs they want us to focus on,” Clark said. “The Pound Plunge is a great way for people to start their journey toward better health and weight loss.”

As of 8:30 a.m. Wednesday around 1,400 people were preregistered for the 12-week long weight loss competition.  That number is anticipated to increase another couple of hundred by the close of registration at 7 p.m. Wednesday.

“It takes about 12 weeks to make a new habit and that’s why we have a 12 week free weight-loss program so you can learn new ways to live healthier,” said Cyndee Campbell with K-JO. “Over the past 11 years it’s really neat to see people who come back and have kept off their weight but they still want to lose more.  They’re a real inspiration.”

For the past two years weigh-in has been held at the REC Center but Campbell said that could get a little crowded.

“With the help of East Hills there’s a lot more room, things are streamlined, it’s a lot faster weigh-in process this year,” she said.

However, the REC Center is still offering multiple activities for Pound Plunge participants.

Registration is going on until the end of the kick-off event at 7 p.m. Jan. 6.  Individuals or teams wanting to take part in the 12 week long competition can sign up by CLICKING HERE.

Weekly weigh-ins will be held until the final weigh-in scheduled for Wed., March 30, 2016.