A new study shows two-thirds of consumers say they believe agriculture and food companies are transparent. The study by Sullivan, Higdon and Sink’s Food Think initiative found consumers also want to know more about where their food comes from. The study found consumer perceptions of transparency in the industry are growing as more consumers turn to food companies and grocers for information regarding their food. Researchers found 65 percent of consumers think it is important to know how their food is produced while 60 percent think farmers and ranchers are trustworthy, making them one of the most trusted sources for information on food production. The research was conducted earlier this year from the responses from more than 2,000 U.S. consumers.
Two-Thirds of consumers think food companies are transparent
