A recent study commissioned by media group J.L. Farmakis details how farmers are scrambling to address low commodity prices. The study results announced Wednesday include comments from 160 farmers, primarily from the Midwest. The study found that half of the farmers surveyed are seeking off-farm employment. Meanwhile, 74 percent of the respondents said they plan to switch to generics or change brands of crop protection products, while many said they would reduce fertilizer practices. The farmers also indicated an increased attention to marketing to raise revenue. Further, 34 percent of the respondents stated that they will not make new equipment purchases this year. Millennium Research conducted the survey for J.L. Farmakis. A follow-up survey is planned for later this year.