A group of cattle ranchers is again challenging USDA regarding the department’s oversight of the beef checkoff program. R-CALF claims the beef checkoff should be promoting U.S. beef only, according to Politico. R-CALF, headquartered in Billings Montana, filed a lawsuit in a Montana-based federal court Monday. The organization claims its members in Montana are having their First Amendment rights denied because USDA forces the ranchers to pay into the state’s chapter of the checkoff program without having a say in the marketing strategy. In a copy of the complaint obtained by Politico, R-CALF says its members “believe it is important to communicate to consumers that all beef is not equal.” The complaint goes on to say R-CALF members are being required to subsidize private speech they disagree with, an act the organization calls “a plain violation of the First Amendment.” The lawsuit is the latest in the long-running dispute with the National Cattlemen’s Beef Association by R-CALF. NCBA is charged with managing the beef checkoff program and R-CALF claims NCBA is dominated by multinational corporate interests that want control of the cattle supply.