The power of the Angus brand is seen everyday in beef cattle markets, and now the American Angus Association has set course to ensure its leadership position and quality incentives continue. The Board of Directors recently established a Long-Range Strategic Plan for the world’s largest beef breed organization, and CEO Allen Moczygemba shares what’s in store. From the start, the long-range plan was anchored by insight from all sectors of the beef industry: from seedstock to commercial cow-calf producers, from feeders to allied industry partners, and from marketers to retailers and academia. Repeatedly, input gathered through the planning process signaled leadership opportunities for the Angus breed and the American Angus Association, up and down the production chain. Association’s Long-Range Strategic Plan was unveiled at the recent Angus Convention in Indianapolis, Indiana. Visit www.angus.org to learn more.