A St. Joseph man has released a new book talking about the mistakes that people often make because they learned bad financial lessons.

Certified financial planner Dan Danford has released a book titled; Stuck in the Middle: The Mistakes That Jeopardize Your Financial Success and How to Fix Them.  Danford said the thought process behind the book is to educate people on how to make good financial decisions.

“Many of the money practices held dear by middle class citizens are woefully outdated.  Taught with the best of intentions, they were practical for a simpler era,” Danford said in a news release.

During an interview with Barry Birr on 680 KFEQ’s Hotline Danford said he wants people to make an informed decision when it comes to their finances.

“Your retirement potentially could last longer then your childhood and your adolescence and you’ve got to pay for that somehow,” Danford said. “That notion that I just have to take care of a few years or my retirement I can just spend however I want and not worry about it you really bring it into perspective when you start thinking about how long you might live.”

In his book, Danford has a chapter dedicated to banks, the title is: “Banks are for managing cash, not investing.”

“I have a bank account, everybody has a bank account but I don’t keep money there.  I shift to some place where it can be invested more productively,” Danford said. “If that’s retirement money or something you’re going to use 10 years down the road the bank is not a productive place to keep that.”

Danford said he has been helping clients since 1984.  He founded the Family Investment Center located at 3805 Beck Rd. in 1998.

“I’ve watched good people reach bad financial decisions.  They thought they were doing the right things, but their decision-making process was flawed by faulty beliefs about money and investing,” Danford said. “I wrote this book especially for consumers.  Professors, brokers, Wall Street bankers, and national TV personalities can study other books.”