Kansas City, Mo. — The Mid-America Intercollegiate Athletics Association announced on Thursday an agreement with BlueFrame Technology to serve as the new conference-wide video streaming partner for The MIAA Network.
“Last year, the MIAA broadcast nearly 1000 sporting events. This new relationship with Blue Frame Technologies positions the conference to reach even more MIAA fans and alums, “ said MIAA Commissioner Mike Racy. “Every weekend the MIAA showcases great student-athletes competing for championships. Blue Frame understands the strategic goals of the MIAA, and they will help us continue to find new technology and innovative tools to bring MIAA events to sports fans all over the world.”
Beginning this fall, The MIAA Network will offer some MIAA sports as free-to-view contests to drive increased viewership of those events. Also, in addition to the live sporting events, The MIAA Network will work to develop programing focused on highlighting community service, as well as athletic and academic success of its student-athletes and member institutions. The use of social media platforms in addition to the MIAA portals will be utilized to promote and distribute this content.
In addition, BlueFrame will develop MIAA-branded over-the-top (OTT) apps allowing The MIAA Network content to be available on Apple TV, Roku, Amazon Fire TV, and Android TV devices. The addition of this technology will allow the viewers to watch The MIAA Network content on any internet-connected television devices in addition to desktop and mobile devices.
“BlueFrame is proud to partner with the MIAA to take their storied athletic programs to the most cutting-edge platform,” said BlueFrame Co-founder and CEO Ben Kant. “We look forward to the reaction to improved production, video quality, and access from the MIAA fan base.”
The content distributed through The MIAA Network, leverages the BlueFrame end-to-end digital network solution. The platform includes:
• Production Truck: This BlueFrame live production and streaming software comes complete with four camera HD switching, four camera instant replay, sport specific graphics, social media sharing tools, and more. The social media sharing tools in Production Truck allow producers to easily capture and share highlights from the full production to promote their live streams in real time and engage new audiences.
• vCloud: The BlueFrame cloud content management system provides the tools to put The MIAA Network and its sponsors first. Broadcast poster image, network lead-in, and content aggregation are all configurable by broadcast, by member institution, or for the whole network. vCloud provides the flexibility for each institution within the MIAA to select the service that best meets their cost and quality goals.
• Playback: The MIAA Network broadcasts can be viewed on desktop, on mobile, and now on internet-connected television devices anywhere in the world. The MIAA Network content is available live, via live DVR, and is also immediately archived for on-demand viewing after each event. This means fans of The MIAA Network can watch whenever, wherever, and on their platform of choice.
• Integration: By utilizing the end-to-end BlueFrame platform, The MIAA Network benefits from seamless integration throughout the workflow. When a broadcast is scheduled in vCloud, it is immediately available for producers in Production Truck as well as for viewers on all of The MIAA Network-branded presences.
— MIAA Press Release —