It’s been a year of “Uncommon Character” in St. Joseph.

The new brand for St. Joseph, Missouri, “Made With Uncommon Character,” debuted last year after being formed by a group of 12 St. Joseph creative residents in June of 2016.

St. Joseph Community Branding, LLC, is celebrating with a week full of activities to honor the accomplishment.

St. Joseph Community Branding member Joey Austin says the “Made With Uncommon Character” campaign features people, places and things in St. Joseph that make it uncommon.

“From our architecture to our residents and to the things that we have here… (the) parkway system, Parties on the Parkway, our kids in the school district, our teachers in the school district, our caregivers at Mosaic, people at Missouri Western, there are so many things that we get to feature here,” Austin said. “We’re on social media, we have a print campaign, we have a TV campaign so I think you’ll see it a lot. What we want is for people to share it, we want people to share the good things that we have going on. Drown out the negative because there’s a lot more positive than you think.”

Also, as part of the week, St. Joseph Mayor Bill McMurray will proclaim Made With Uncommon Character Day at the City Council meeting at 7 p.m. Monday. Also Monday, new Facebook frames will be launched for residents to display their Uncommon Character trait of choice on their Facebook profile pictures. On Tuesday, social media followers are encouraged to share their favorite business that they believe has Uncommon Character.

For more information visit uncommoncharacter.com or click here to find out more about the week’s activities.