KANSAS CITY, Mo. (AP) — An improbable playoff run by the Kansas City Royals and a prime-time Chiefs win over the New England Patriots have put the city’s sports teams in the national spotlight.

That kind of exposure has economic value, but the extent remains to be seen. The Kansas City Star reports the teams’ victories have provided local promoters ample opportunity to show off the region’s other attributes.

Bob Marcusse is the president of the Kansas City Area Development Council. It promotes the economic interests of 18 counties in Missouri and Kansas.
The nonprofit met with business people for the Chiefs’ game last week and pitched them ideas, which are usually about moving a headquarters or building a plant near Kansas City. Marcusse says sporting events are chances to showcase Kansas City to prospective businesses.