JETMORE, Kan. (AP) — Kansas officials say hunters contributed more than $600 million to the state’s economy last year, and they’re hoping to increase that figure with a campaign aimed at hunters from other states.

The Pratt Tribune reports the value of outdoor recreation was in the spotlight recently as the Department of Wildlife, Parks and Tourism held its annual Kansas Hunting Showcase.

The event took place in southwest Kansas at HorseThief Reservoir near Jetmore, one of the state’s newest venues for hunting and fishing.

Assistant Wildlife and Parks Secretary Linda Craighead says out-of-state hunters and fishermen account for 60 percent of the money going to the state from those activities. The agency plans to use national print, television and digital media to promote Kansas as a primary spot for hunting and fishing.