NEW YORK (AP) — Get ready for the stretched version of the Cyber Monday online sales wars.
Wal-Mart Stores Inc. is making all of its “Cyber Monday” online discounts available on the Sunday after Thanksgiving. The discounts will be offered starting at 8 p.m Eastern time. A year ago, the nation’s largest retailer only offered a sneak peak of about 20 deals on the evening before what’s considered the biggest online sales day of the year. It’s also quadrupling the assortment of deals to 2,000.
Meanwhile, Target announced that for the first time it will be offering a 15 percent site-wide discount on Cyber Monday. It will also have an extra 75 heavily discounted items on that day that include 50 percent off kids’ cameras and 50 percent off select headphones.
Fernando Madeira, president and CEO of Walmart.com, tells The Associated Press the company wants to make it easier for customers to get ahead of Cyber Monday and save on the top selling gifts. Among some of the deals: an LG 65-inch HDTV for $799, a $500 savings, and an Air Hogs video drone for $75, a $34 savings. Madeira says, “We are simplifying the experience.”