Bottom line instead of brand loyalty. Tractors and harvesters will look more like computers. Data will drive productivity. These are just a few of the realities that equipment manufacturers will have to contend with over the next 25 years, according to an Association of Equipment Manufacturers research report written by the Context Network. According to the AEM and Context report, these three trends will have a significant impact on agriculture over the next 25 years: Changing farm structure and retiring farmers selling land, the Accelerating adoption of precision agriculture technologies, and the Service-Based economy; a new sort of trusted advisor. “We launched this research project in order to examine the broader trends with which our members will have to contend, and to help them better prepare to compete in the marketplace of the future,” says Curt Blades, AEM’s senior vice president of agriculture services. “It would be to every manufacturer’s benefit to sit up and take note of these industry-shaping trends.”