KANSAS CITY — A controversial billboard is receiving a lot of attention in Kansas City.

This week, Learn The Risk, identified on their website as a public awareness campaign educating on vaccine ingredients and risk, launched a billboard campaign in five cities around the country. One billboard on Blue Parkway in Kansas City honors a boy who the organization says died just days after receiving routine childhood vaccines.

The organization’s social media page says “Nothing will ever bring Nicholas back, but we can make sure he didn’t die in vain. Nicholas will save lives. He’s a true hero.”

In response, the Kansas City Health Department is reminding residents on the importance of immunizations. The Kansas Department of Health and Environment also has a Facebook page devoted to immunizations, vaccine education,  access programs, recommendations and promotion of safe vaccines to prevent illness.