Data has indicated that consumers are hesitant towards fresh-cut produce. To help educate consumers away from this tendency, the UnitedFresh Produce Association has announce the publication of the Image of Fresh-Cut Toolkit. The toolkit contains valuable marketing strategies and resources to help processors streamline their efforts to emphasize the value of fresh-cut and value-added fruits and vegetables.

The toolkit includes generic taglines and logos for use on packaging that tout produce freshness and examples of fresh-cut promotions through corporate websites and social media. It also provides insight to the North American retail and foodservice sectors, and prepares processors to respond to questions from customers and consumers regarding fresh-cut produce.

According to Jan Berk, Chairman of United’s Fresh-Cut Processor Board, – the fresh-cut industry was surprised and greatly concerned about the data that conveyed negative consumer perceptions. Berk said – in creating a unified effort and voice on the benefits of fresh-cut produce, the industry reinforces consumer confidence and promotes increased consumption of healthy, fresh produce.

Courtesy: NAFB News