Kansas State University is hoping to change its brand, so don’t call it “K-State” anymore.

KSU President Kirk Schulz says the school wants to be known nationally as Kansas State.

Schulz said “K-State” works for athletics, but as the school seeks to increase its scholarly rankings among national universities, it needs to be called Kansas State because in Kentucky or other places, K-State refers to different schools.

 

The Lawrence Journal World reports there may still be some confusion. Schulz gave members of the council a copy of the school’s long-range plan. It’s called “K-State 2025: A Visionary Plan for Kansas State University.”