The national beef checkoff will host a conference in Denver next week – along with the Colorado Beef Council and Colorado State University’s Center for Meat Safety and Quality – titled Beef plus Transparency equals Trust. Panelists will discuss how educating consumers on how today’s farmers and ranchers care for their animals can improve consumer trust and confidence. The conference is designed mainly for nutritionists, food writers, food trade associations and the consumer media – or influencers outside of the beef industry. For more information – go to www.cobeef.com/trust.aspx.