Northwest Missouri State University announces the hiring of Scott Nielson as its associate athletic director for external affairs. He will be responsible for coordinating the external affairs of the Department of Athletics including development, marketing and media relations.

Nielson earned his bachelor’s degree in public relations from Northwest in 2001 and has worked in various capacities within the University of Missouri-Columbia’s athletics department since 2003.

“We are excited to have someone of Scott’s caliber come on board,” Northwest Director of Athletics Wren Baker said. “We are making a lot of changes with the external side of our athletic department and getting someone with Scott’s knowledge and experience will help us improve the way we do business and increase the customer service we provide our fans. It is always good to welcome a Bearcat back home.”

“I would like to thank Wren Baker, the Northwest athletics department and the entire University for this chance to come back home,” Nielson said. “Northwest is a very special place to me, and I’m excited for this opportunity. I look forward to working hard to contribute to the overall success of Bearcat athletics and being part of the Northwest community once again.”

At the University of Missouri, Nielson began as a marketing associate and was promoted to assistant director of marketing in 2005. He became director of marketing in 2009 and was responsible for game presentation, formulating marketing plans, negotiating advertising agreements and assessing customer needs, among other duties.

In his new role at Northwest, Nielson’s primary emphasis will be on developing and cultivating donors and supporters for the athletic department. He will supervise the assistant athletic director for media relations and communications and the assistant athletic director for marketing, licensing and promotions.

— NWMSU Press Release —