A recent online survey found Vermont’s GMO labeling law strongly misleads consumers. The survey, sponsored by the American Soybean Association, asked more than 1,600 shoppers regarding their understanding of five common on-pack food labels. When consumers were asked about the GMO label statements mandated by the Vermont law, the survey showed that on-pack labeling misled consumers to wrongly perceive the labeled product as less safe, less healthful, less nutritious, and worse for the environment. Approximately 73 percent of consumers responding to the survey indicated they would be less likely to buy foods bearing one of the required on-pack GMO label disclosures. The five food labels tested were common food label statements related to trans-fat, allergens, gluten, organic and GMOs. Following the announcement, ASA concluded “the survey results strongly suggest support for the Roberts Stabenow compromise.”