(News release) – A St. Joseph resident who created a local radio commercial has been nominated for the 2017 Radio Mercury Awards.
Miles Ramsay has worked for Eagle Radio Communications for more than eight years. He is a production director for the company and helps local businesses to develop radio commercials. Recently, an internal campaign he created titled, ‘Eagle Web Service: Jess Rap’ was nominated as a finalist in a competition that draws entries from advertising agencies, production houses, radio stations and educational institutions from across the country.
According to the Radio Mercury Awards’ website, around 17,500 commercials have competed for over $3.1 million in prizes.
Ramsay’s said he feels lucky to have been nominated.
“Mostly, it means that I’m lucky. It’s a subjective thing. What’s good to one person, might be terrible to someone else,” Ramsay said. “That being said, having your work deemed ‘good’ by a panel of Creatives from the ad world is pretty awesome.”
The commercial Ramsay was nominated for takes a rap spin on how Digital Sales Director Jess Christian helps businesses show up in a Google search. It was produced using only station staff and personnel; talent included Ramsay and Amanda Hundley.
“It was clear to me that the only way to market a guy that does very high tech stuff was to make a ridiculous rap ad about it, “Ramsay said. “If we attempted to get very specific as to what exactly he does in terms of SEO, SEM, and Google ads the listener would either be bored or confused. I think this ad hints at what he does in a fun way that makes people curious enough to contact him.”
The 2017 winners will be announced at an awards event Thursday, June 1 at Stage 48 in New York City. Mercury Awards said this year, judges will disburse over $87,000 in cash prizes including a $50,000 prize for Best of Show.
Eagle Communications, Inc. is a Kansas-based Broadband Services and Media Company with over 290 employee-owners. The company operates 28 radio stations in Kansas, Nebraska, and Missouri including KKJO, KSJQ, KFEQ and KESJ in St. Joseph. The company also offers e-business solutions, web hosting, telephone service, high-speed Internet, and wireless Internet in most service areas. For more information log on to http://www.eaglecom.net.